IMARC Robotics Team
FIFTY SHADES OF GREEN™
for the Oil and Gas Industry
Film, I. (n.d.). Armageddon. Film. Retrieved January 5, 2022, from https://www.intofilm.org/films/9775
IMARC Robotics Team
FIFTY SHADES OF GREEN™
AI and Robotics Applications for the Oil and Gas Industry
Film, I. (n.d.). Armageddon. Film. Retrieved January 5, 2022, from https://www.intofilm.org/films/9775
IMARC Robotics Team
The IMARC Robotics management team consists of individuals that have extensive experience in various key areas in the upstream oil and gas industry:
- Field Operations
- W/L Logging
- MWD/LWD
- Georphysics
- Downhole Tools
- Completions
- Petroleum Engineering
- Artificial Intelligence
- World Bank
- Climate Advocacy
- Financial Management

Our Leadership Team
President & CEO
Chief Operating Officer
Our Strategy & Production Team
Chief Technology Officer – Robotics and Tool Design
Chief Technology Officer – Artificial Intelligence
Director of Product Marketing

Team Curricula Vitae

Curriculum Vitae
Neil de Guzmán
President & CEO
Neil de Guzmán is the CEO of IMARC Robotics and Intelligent Multi-Agent Robotics Corporation has established strategic alliances with major corporations for the development of intelligent agents, in-well robots, and Bespoke AI programs. He has been working with major operating companies in the Oil & Gas industry developing new technologies for the past 30 years. He holds patents for associate intelligent systems, in-well robots, and intelligent systems for production optimization. Neil earned an MBA from Columbia University NYC.

Curriculum Vitae
Pat Herbert
Chief Operating Officer
Founder and Managing Director of M7 Advisors LLC and currently an investor and board advisor to Fibron BX, is a seasoned operations executive, with 40 years of experience, having built companies from the ground up into market leaders in the energy industry and served as both division president and corporate officer of two of the largest oil service companies managing and responsible for large operations around the world. Pat has held numerous board positions of both private and public companies, a university, and served as a member of an Industry Advisory Board for the Department of Energy related to energy policy. Pat has been an inventor and co-inventor on numerous patents is an engineer and has an MBA from Pepperdine University.

Curriculum Vitae
Ian Hume
Director – Global Energy and Carbon Reduction
Ian Hume has 50 years of experience as an Economist and Senior Manager at the World Bank which included being a Director of the Bank’s Energy Department. He worked extensively on country energy systems around the world (Eastern Europe, Latin America, southern Africa) and has deep experience in energy sector strategy and management, including in the restructuring of energy systems to address climate change. He has a PhD in Economics from Oxford University.

Curriculum Vitae
Jeff Holbein
Director – Drilling and Completions
Jeff Holbein is an Independent Oilfield Consultant with 45 years of experience in land and offshore drilling, workover, and completion phases of the oilfield. Jeff has been Operations Manager, Deepwater Superintendent, Drilling and Completions Manager for numerous companies throughout the world including Murphy, BHP, and BP. He has been instrumental in the development of new technology focused on increasing productivity and safety in drilling and completion operations.

Curriculum Vitae
Donald K. Steinman, PhD
Chief Technology Officer – Robotics and Tool Design
Don Steinman, founder and President of Applied Physics and Measurements, Inc., has over 40 years of experience in technology and business development in oil field services. He has worked for Schlumberger, Baker Hughes Inteq, and Thermo Fisher Corporation. Don has invented and designed downhole tools including the in-well robot. He has a Ph.D. in Nuclear Engineering from University of Michigan. Don holds numerous patents in oil and gas applications and has commercialized high technology measurement systems in oil well logging and uranium logging.

Curriculum Vitae
Larry Lafferty
Chief Technology Officer – Artificial Intelligence
Larry Lafferty, a founder of SoftPro Technologies, and currently CEO of Veloxiti AI Works, has an extensive background in software engineering and development of advanced artificial intelligence systems for DARPA, other US Government agencies, and the private sector. He has extensive experience in the development of AI and Intelligent Systems for the Oil and Gas industry and is an inventor on several patents.

Curriculum Vitae
John Turvill
Director of Product Marketing
John Turvill has over 40 years of global oil & gas sales, business development, and product management experience encompassing a spectrum of hardware and software products and data analysis consulting. He has worked for multiple service companies including Baker Hughes, Halliburton, and PetroSkills involving applications from geophysics to refining. John has broad knowledge of the E&P value chain and the application of technology to improve operations. He has a M.A. in Natural Sciences from Cambridge University.

Curriculum Vitae
Christine Ehlig-Economides, PhD
Director
Dr. Christine Ehlig-Economides is Professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at the University of Houston at Texas A&M University for ten years and worked twenty years for Schlumberger. While at A&M, she managed research in production and reservoir engineering in conventional and shale reservoirs and helped the petroleum engineering department to grow and evolve to a broader energy scope. Ehlig-Economides was a member of the National Academy of Science Committee on America’s Energy Future and the NRC Board on Energy and Environmental Systems (BEES). She chaired The Academies of Medicine, Engineering, and Science in Texas (TAMEST) shale task force in 2017. She currently is a Board member for QRI. Ehlig-Economides Ph.D. in petroleum engineering from Stanford University.

Curriculum Vitae
Jennifer Harman
Project Manager – Finance & Marketing
Jennifer Harman is the project manager and financial consultant for IMARC Robotics, Inc. She has a background in Financial Services and retired from the Federal Reserve Bank of Atlanta.
Jennifer is focused on providing the knowledge needed to achieve corporate success through careful management of key business initiatives while providing financial, marketing, administrative, and project management support to the team.

Curriculum Vitae
Michael Woods
Director – Technology Advisor
Michael Woods, officer and co-owner of Wolverine Oilfield Technologies, LLC, has over 40 years of technical and managerial experience in MWD/LWD, wireline, and general oilfield technology. Michael is also experienced in program management, functional management, results leadership, and as a skilled facilitator in
project management and technology process re-engineering.
Team Curricula Vitae
Neil de Guzmán, CEO of IMARC Robotics, Intelligent Multi-Agent Robotics Corporation, and Intelligent Avatar Corporation, has established new businesses and has been working with major operating companies in the Oil & Gas industry developing new technologies for the past 30 years. Neil will serve as SVP of Business Development for IMARC Robotics.
Christine Ehlig-Economides: Dr. Christine Ehlig-Economides is Professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at the University of Houston. Prior to her current position, Ehlig- Economides taught at Texas A&M University for ten years and worked twenty years for Schlumberger. While at A&M, she managed research in production and reservoir engineering in conventional and shale reservoirs and helped the petroleum engineering department to grow and evolve to a broader energy scope. Ehlig-Economides was elected to the U.S. National Academy of Engineering in 2003 and was a member of the National Academy of Science Committee on America’s Energy Future and the NRC Board on Energy and Environmental Systems (BEES). She chaired The Academies of Medicine, Engineering, and Science in Texas (TAMEST) shale task force in 2017. She currently is a Board member for QRI. She became an Honorary Member of the Society of Petroleum Engineers in 2018. Ehlig- Economides earned a Bachelor of Arts in Math-Science from Rice University, a Master of Science in chemical engineering from the University of Kansas, and a Ph.D. in petroleum engineering from Stanford University.
Pat Herbert: Founder and Managing Director of M7 Advisors LLC and currently an investor and board advisor to Fibron BX, is a seasoned operations executive having built companies from the ground up into market leaders in the energy industry and served as both division president and corporate officer of two of the largest oil service companies. Managed large operations around the world. Pat has held numerous board positions of both private and public companies, a university, and served as a member of an Industry Advisory Board for the Department of Energy related to energy policy. Herbert has been inventor and co-inventor on numerous patents is an engineer and has an MBA from Pepperdine University.
Jeff Holbein: An Independent Oilfield Consultant has 45 years of experience in land and offshore drilling workover and completion phases of the oilfield. Jeff has 35 years of experience in the offshore drilling industry including subsea and floating drilling operations.
Ian Hume: Has 50 years of experience as an Economist and Senior Manager at the World Bank which included being a Director of the Bank’s Energy Department. He worked extensively on country energy systems around the world (Eastern Europe, Latin America, southern Africa) and has deep experience in energy sector strategy and management, including in the restructuring of energy systems to address climate change. He has a DPhil in economics from Oxford University.
Larry Lafferty: Founder of SoftPro Technologies, and currently CEO of Veloxiti AI Works, has an extensive background in software engineering and development of advanced artificial intelligence systems for DARPA, other US Government agencies, and the private sector.
Don Steinman: Founder and President of Applied Physics and Measurements, Inc., has over 40 years of experience in technology and business development in oil field services. He has worked for Schlumberger, Baker Hughes Inteq, and Thermo Fisher Corporation. He has a Ph.D. in Nuclear Engineering.
John Turvill: Has over 40 years of global oil & gas sales, business development, and product management experience encompassing a spectrum of hardware and software products and data analysis consulting. He has worked for multiple service companies including Baker Hughes, Halliburton, and PetroSkills involving applications from geophysics to refining. He has an M.A. in Natural Sciences from Cambridge University.
Michael Woods: Officer and co-owner of Wolverine Oilfield Technologies, LLC, has over 40 years of technical and managerial experience in MWD/LWD, wireline, and general oilfield technology. Michael is also experienced in program management, functional management, results leadership, and as a skilled facilitator in project management and technology process re-engineering.